I invite you to get a copy.
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I am thrilled to share my new book with you.
My focus on agility started in 2017 while in Zurich, with a (Skype!) call with Baba Prasad, Professor of Practice of the Leadership at Brown University. That set me on a path to study a set of companies that were disruptive over a period of time. Based on this, I defined agility as 'being at the speed of the customer'. Over 300+ leaders worldwide have gone through an executive education course based on this framework.
A $445M pizza robot startup failed because cheese kept sliding off.
But then I saw these companies that were customer-obsessed become efficiency and productivity focused - faster, better, cheaper. So companies that were innovative to a point tipped over to become operationally mundane.
To create value, you need to shift from customer-obsession to ideas-obsession.
Companies often outlive their relevance by clinging to existing products, expertise, and ingrained cultures, failing to adapt to evolving customer expectations and disruptive ideas from outside their industry. Ideas, unlike fragile companies, are inherently resilient and can adapt and diffuse, even if their originators fail. But do we understand the underlying drivers in this process?
A lost pair of $700 glasses just destroyed a $150 billion monopoly. Find out how four MBA students turned their frustration into a $669 million revolution.
In the age of AI and any future-tech, I believe agility is being at the speed of an idea. And this shift from customer-obsession to ideas-obsession will create new age enterprises that create the next wave of disruption.
Babies born in the future will never understand why we had human drivers..
I try to capture this in my book and to explain the challenges on the shift - for leaders and organizations. This book is influenced by years of experiences, across many countries and industries, working at the intersection of strategy, technology, and leadership. It includes the learnings from some fantastic, creative teams I have had the privilege to be part of or led.
A 100-year-old payment method became a $29 billion acquisition.
Each chapter is full of examples, illustrations & practical frameworks designed to spark reflection and action, with key questions to help you apply these concepts to your own business. I hope this book will inspire you to build an organization where great ideas thrive, and where agility is redefined to be at the speed of an idea.
Praise for the book
I am honoured to receive endorsements from fantastic leaders I know and had the opportunity to work with. You can read all of them on this page.
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