One loved cameras. The other loved change. Ideas isn’t about what you love

Hari Abburi explains that innovation thrives on balancing two forces: the vertical axis—your deep passion for what your company already does—and the horizontal axis—the external disruptions reshaping your industry. True agility, he says, isn’t about choosing one side, but about how fast you can move between them. He highlights Fuji Film, which pivoted from photography to pharmaceuticals and chemicals after Kodak collapsed, proving that adaptability—not legacy—defines longevity. The “agility factor” is the real measure of modern success: the speed at which a company can shift focus, seize opportunity, and reinvent itself before the market forces it to.

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